Read through the CDC’s Guidelines and Best Practices for using social media tools in a health campaign, paying particular attention to the Social Media Toolkit and Guide to Writing for Social Media. Then post a reply exploring how and why some of these tools and strategies might be applied persuasively in a Choosing Wisely campaign aimed at 40-50-year-olds in the area.
After reading through the Florida Health Care Coalition website and reviewing the objectives of the Choosing Wisely campaign, post your take on how the campaign–or at least some elements of it–could support the Coalition’s mission and work.
Look through the explanation and examples of the Choosing Wisely Employer Toolkit developed by the National Business Coalition on Health. Pay most attention to the materials for employers and employees, including the downloadable toolkit itself. In your response, first a) map or otherwise take an inventory of the various media and texts that this more specific campaign has developed, and then b) assess a couple of sample texts based on the “Ten Tips for Health Marketing and Communication Practitioners” on the CDC health literacy handout I have you in class.
Read through or watch the Choosing Wisely sites listed below and then reply by first a) discussing how these sites represent the campaign’s main objectives and audiences and then, b) brainstorming three more specific area audiences and topics (e.g., diseases, types of tests and procedures) on which our projects might focus.
I was looking around the NEJM website and found these little cases that are structured like games. They give you the patient history and symptoms, and you have to diagnose what the illness is. The cases are written by a team of doctors, so they’re very informative, and they give you feedback as well. Give it a try! http://www.nejm.org/multimedia/interactive-medical-case