I wanted to link you to two additional health campaigns that include tools and strategies from which we might draw.
The first is the CDC’s “Get Smart” campaign, aimed at helping patients and consumers avoid turning to antibiotics for treating viral infections. Take a look, in particular, at the sample print materials, especially the different types of one-page sheets, and the online materials. Also, try to note the differences between texts designed for patients/consumers and those designed for outpatient healthcare providers. Which text examples impressed you the most? Which seem to have the most potential for your project?
The second campaign (or rather set of campaigns) I want to link to you is the CDC’s “Vital Signs.” To get an idea of how social media might be coordinated in this campaign, take a look at pp. 40-45 of the CDC’s Social Media Toolkit, which you can download here.