Do some Web surfing and reading about the “Choosing Wisely” campaign, starting with the two sites below but not limited to them. Then, post some preliminary answers to the following questions about the Who and Why of the campaign:
- Who is spearheading and participating in the campaign, and what are the values of these groups?
- Who is the campaign targeting, and what are their values?
- To what conditions and concerns is the campaign responding (in other words, what the campaign’s exigencies)?
- What are the campaign’s purposes ? What actions does it hope to inspire and what does it ultimately want to accomplish?